Untitled 00177C
Untitled 00177C (#00177C) is a deep, highly saturated shade of blue. In paint terms it sits in the cool family with HSL values of 229°, 100%, 24%, which means it behaves predictably in interiors — a warm yellow edge in afternoon sun — without going chalky or muddy when the wall is large.
The closest commercially available paint matches are Sherwin-Williams Azure Tide (SW 9684, #436585); Benjamin Moore Blue (2066-10, #233872); Behr Blueprint (S470-5, #586F7C). These are the nearest swatches by Lab-color distance — your local paint counter can custom-mix the exact hex if none of them are close enough.
On a single feature wall in a typical home office, Untitled 00177C reads as a confident, deep color rather than a background. It holds its character at scale, so test a 24×24 inch board on the wall before committing — a step covered in our paint-sampling checklist — because the chip in your hand will always look slightly different from the same color spread across forty square feet.
Pair Untitled 00177C with warm whites, raw wood tones, and unpolished brass hardware for a layered, lived-in look. If you prefer something cleaner and more contemporary, drop the wood and let it sit against bright whites and matte black fixtures — there is a side-by-side reference of warm vs. cool styling that walks through both directions.
When using this color on cabinetry, request a pre-catalyzed lacquer or a urethane-modified alkyd; standard wall paint will not hold up to daily door pulls.
A short way to remember Untitled 00177C: modern in a contemporary space, traditional in a period one. That single sentence is usually enough to decide whether to pin it to your moodboard or move on to the next swatch.
Where Untitled 00177C tends to fail is in rooms it was never asked about. A blue designed for a calm bedroom can read sluggish in a kitchen with bright daylight pouring through a sliding door, and a color that anchors a moody dining room can disappear in a long, north-facing hallway. The fix is rarely to abandon the color — it is to use it on a smaller surface, or to lift the lightness by a single step. Both adjustments are inexpensive once you understand what the color is doing.